Institute of Fundraising votes ‘Gift to Charity’ latest innovation zone success

It's the Dragons Den for innovative fundraising schemes and Gift To Charity has come out on top!

The Innovation Zone is organised by the Institute of Fundraising, the professional membership body for UK Fundraising. It’s a ground breaking initiative that nurtures innovation in fundraising by providing a forum where suppliers and fundraisers get together to assess and review the most up to date products which raise money for charities.

Organised twice a year, Gift To Charity was shortlisted to enter the ‘Dragons Den’ and presented to a panel consisting of representatives from leading charities and the Institute of Fundraising.

The panel concluded that Gift to Charity was a good additional fundraising scheme that could be easily used by supporters and awarded the initiative top marks.

The panel also concluded:

• As the Gift To Charity scheme is free to use, charities could benefit with relatively little outlay.
• It was considered distinct from other systems in that a number of major High Street stores have adopted the system.
• The 50/50 split for charity and individual benefit was considered a good deal that would appeal to a variety of people from a range of demographics.

http://www.institute-of-fundraising.org.uk/innovation/innovationzone/productservicereviews/gift-to-charity